Witty Games launch well received by millennials!

Hyderabad, 13th December 2017: Witty Games, a part of the Head Infotech group, which began its foray into social gaming (last month) with two innovative social casino games named “In-Between” and “Rummy King” seems to have hit the right notes with the gaming populations. In-Between and Rummy King are freemium games i.e. free to play with an option to enhance the gaming experience with in-app purchases that are available for attractive deals. Witty Games aims to deliver an unmatched quirky casino experience on the mobile with these games.

Deepak Gullapalli, CEO, Head Infotech India Private Limited, (Witty Games India’s parent company) said “We are extremely delighted to see such an amazing response to Rummy King and In-Between within such a short span of time. The way these games were received coupled with the positive player feedback boosts our desire to do even better and keep innovating edgier games going forward. There is a satisfying growth rate in the number of downloads and in the daily active player base, from a product point of view. Further, based on the findings of our social media campaigns, we found that the brand Witty games has resonated well with the target audience and it got encouraging engagement levels. Witty Games will continue to bring out many more ingenious and creative games that will be launched in 2018.”

 

Rummy King and In-Between have players from across the country with a healthy mix of players from both the north and south. Delhi, Tamil Nadu, Maharashtra and Uttar Pradesh have been the best markets for both games with a steadily growing international user base ranging from South-east Asia, Africa and the United States.

Rummy King has seen a high download rate with over 700,000 downloads while In-Between has seen over 200,000 downloads on the Play Store. Both Rummy King and In-Between are at a 4.4 rating on the Play Store within a very short span of time. There has been a very valuable feedback from the users that the games have been well analyzed and implemented, which has helped upgrade and deliver improved and better experiences for social casino games. The statistics stand alone in the industry as the retention rates are far higher than the industry standards with over 30% of users retaining the apps and continuing game play.